allstate’s new tv commercial… ghost bikes. be prepared to cringe!!

For Motorcycle Safety Month this May, Allstate presents its newest push for safe motorcycle riding with a new television commercial that will make you think about how bad a crash can actually look. This is your opportunity to see it at no risk to you, anyone you know, or any bike that belongs to the afore-mentioned.
FYI… Be prepared to cringe. You have been warned.   If the video has expired, please refer to YouTube to view.

Another interesting campaign is: 

LOOK sign for the ONE program by Allstate Insurance.

The Allstate ONE motorcycle safety campaign developed to increase awareness of motorcycle collisions with motorists at intersections. This campaign is Allstate’s contribution to making the roads a safer place to ride. To remind traffic that looking once at intersections is never enough, Allstate is installing “LOOK” signs (yellow diamond-shaped cautionary traffic signs emblazoned with a motorcycle graphic icon) at some of the most dangerous intersections for motorcyclists across the country.

Last year at the Laughlin River Run, I had the awesome opportunity to interview Dave Perewitz of Perewitz Cycle Fabrication, Allstate’s high-profile spokesperson. Dave explained that he, along with Allstate and the Motorcycle Safety Foundation (MSF), developed safety tips for a tri-fold card with tips for motorcyclist on one side and automobile drivers on the other. These tip cards are distributed at events and Dave talks to riders to help them understand the stats. According to those statistics, 80% of all motorcycle accidents happen in intersections and 80% of all those involve an auto. “Look, look, then look again and see what you didn’t see the first time” is the advice Dave gives all riders and drivers.  This dynamic spokesman will be travelling to major events across the country. 
Here are the tips for motorcycle riders that they hand out on their “Share the Road” tips card; 
1. Be cautious when going through intersections. Most motorcycle accidents happen here.
2. Wear proper gear such as a helmet. When you’re on the road, there isn’t much between you and the pavement.
3. Be visible when you ride. Avoid blind spots and always use your headlights.
4. Flash your brake lights when slowing down. This helps others on the road know your intentions.
5. Avoid side-by-side formations. This will give you room to swerve to avoid a potential hazard.
6. Remember to give yourself space between you and the car in front of you. You’ll have more time to react to other motorists’ actions.
7. Ride within your limits. If you’re a new rider, consider taking a training course. Rush hour is not the time to learn how to maneuver your motorcycle.
For additional safety tips, visit www.AllstateGarage.com.

 Lady Godiva on wheels…..Sayin, “With these guys helpin us out… We really are in good hands!!”


4 Responses to “allstate’s new tv commercial… ghost bikes. be prepared to cringe!!”

  1. 1 jake
    September 27, 2010 at 4:15 am

    im looking to buy a motorcycle, does anyone know what type, make and model, of the first and last motorcycle in that allstate commercial

    • September 29, 2010 at 4:09 am

      As many times as I have watched this video, that bike goes by so fast that I cant tell!! So sorry, my friend…

  2. 3 Lisa Peterson
    April 19, 2012 at 8:18 pm

    Where can I purchase a couple of the yellow look signs for my yard and to put on the road where my husband was killed by a driver who didn’t look and turned in front of us 8-28-2010 on hwy 104 in Franklin Illinois

    • June 14, 2012 at 5:16 pm

      Lisa, Call any Allstate agent and ask them about a corporate number and they can help you.
      I am so sorry it took so long to get back to ya. My dad passed in November and I have been slow to get back on “the horse”!
      My heart goes out to you and you are in my prayers.

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